Market analysis and a focus on communication make the international footwear show a key event for the industry Only a few more months to go until the next MICAM, the international footwear show coming up at Fiera Milano (Rho) February 10 through 13 next year. Following a number of initiatives around the world intended to establish contact between Italian footwear makers and the world’s biggest markets, MICAM prepares to come back to Italy in an event-packed show with a bold personality. There are plenty of preparations underway for this important event, and a number of strategies are being put in place behind the scenes which - just like a pair of top quality shoes - combine a knack for understanding the demands of the market with plenty of imagination and creativity, indispensable traits for anticipating trends in consumption with an innovative charge.