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Market analysis and a focus on communication make the international footwear show a key event for the industry Only a few more months to go until the next MICAM, the international footwear show coming up at Fiera Milano (Rho) February 10 through 13 next year. Following a number of initiatives around the world intended to establish contact between Italian footwear makers and the world’s biggest markets, MICAM prepares to come back to Italy in an event-packed show with a bold personality. There are plenty of preparations underway for this important event, and a number of strategies are being put in place behind the scenes which - just like a pair of top quality shoes - combine a knack for understanding the demands of the market with plenty of imagination and creativity, indispensable traits for anticipating trends in consumption with an innovative charge.

A 360 degree fair offering a unique exhibition within the territory, able to enhance the excellence of both the products displayed and the land that houses it.

It will have a showroom format and will be held from 1 to 3 March at La Nave, a new location in Madrid with an industrial style, which will contribute to projecting a contemporary atmosphere, in tune with the image that the Spanish footwear industry wishes to promote

On October 22 through 25 Russia hosts the international exhibition for shoes and leather products in one of the most important markets for Italian exports This essential appointment for footwear companies with an interest in Russia and the CIS area offers an opportunity to consolidate established business relationships and contact new prospects on these markets. Obuv’ Mir Koži International Exhibition for Shoes and Leather Products is scheduled for October 22 through 25, 2018 at Expocentre in Moscow. The event is once again the most important exhibition for medium to high-end footwear in the CIS, and it will showcase 130 Italian brands in 3,000 square metres of display space. The exhibition is part of Assocalzaturifici’s calendar of international events promoting Italian footwear, the biggest sales opportunity after MICAM in Milan for an area considered highly strategic for Italian exports. Italy exported more than 6 million pairs of shoes to Russia in 2017, worth a total of 379 million euros. Footwear exports to Moscow in the first six months of 2018 were worth 161 million euros, down 8% over the first half of last year. Italian footwear exports throughout the CIS totalled more than 483 million euros in 2017, while exports of Italian footwear to the CIS in the first six months of the current year totalled 212 million euros, down 5.3% in value compared to the first half of 2017.