“PLUG-Mi”, THE FIRST MADE-IN-ITALY EVENT DEDICATED TO SNEAKER FANS, WILL DEBUT IN 2019
Thursday, August 2, 2018 - 10:55English
Organised by Fandango Club and MICAM, an original and completely B2C format specially devoted to millennials for whom sneakers represent a status symbol and cult object. It will be held at the Milan Trade Fair centre within the ambit of the international footwear exhibition Milan, 25 July 2018 – PLUG-Mi. The Sneakers Culture Experience, is here: the first event devoted entirely to the dynamic world of sneakers and aimed at millennials, inventors of the most revolutionary trends and promoters of new consumer habits. Organized by MICAM and Fandango Club, PLUG-Mi will debut at the Fiera Milano (Milan Trade Fair) in 2019. Inspired by the better-known overseas sneaker conventions (such as the Complexcon festival held in Los Angeles or Atlanta’s KixFair), this new format will combine product displays, games, musical events and experiences, allowing a wide number fans from the general public to find new ways of ‘living their passion’ for sneakers, creating not only a powerful moment of aggregation but also an opportunity for understanding a vast social and commercial phenomenon.