The Erasmus+ VETting Green project was recently launched to support the European Union efforts to put an end to Greenwashing on consumer products. The partnership, composed by footwear producers, vocational training providers and consumer representatives from 5 European countries (BE, GR, IT, PT and SP) aim at preparing footwear companies to tackle greenwashing with the necessary training tools and materials. In line with the United Nations 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals (SDGs), the EU is implementing the Circular Economy Action Plan (CEAP), a building block of the EU Green Deal, to become the first climate-neutral continent by 2050. Special attention is given to tackle misleading green claims that have during the last years while consumers demand for transparency and veracity. Europe has responded with two Directive proposals, the Directive on Consumer Empowerment for the Green Transition and the Directive on new rules for substantiating green claims, aimed at consumers and manufacturers respectively, both of them about to be approved.