FROM THE 10th TO 30th NOVEMBER, 12 DESIGNERS EMPHASISE THE ATOM INDUSTRIAL AND PRODUCTION TECHNOLOGIES THROUGH 12 WORKS
Atom, the world leading company for the production of cutting systems for flexible and semi-rigid materials, celebrates its first 70 years of activity with "Atom: The Cutting Factory", an exhibition dedicated to design and open to the public from the 10th to 30th November at “La Triennale di Milano”.
"70 years is an important milestone; confirmed Giovanni Gaia, president of Atom – and we wanted to celebrate with an exhibition that, thanks to the work of 12 designers, will emphasise the high quality, precision and specialisation of our material cutting technology. The aim is not only to show our professionalism and historical background but also to make visible the great potential of our cutting systems in many production sectors”.
Led by Giulio Iacchetti and Francesca Molteni, curators of the exhibition, the 12 designers and design studios that are involved are: 4P1B, Federico Angi, Alessandra Baldereschi, Denise Bonapace, Agustina Bottoni, Giulio Iacchetti, JoeVelluto, Francesca Lanzavecchia, Chiara Moreschi, Lorenzo Palmeri, Sovrappensiero, Vittorio Venezia.
Each designer has been given a particular sector of activity where Atom has devoted its first 70 years to research, to technological innovation and strengthening international collaborations. Through this new tale, we will show a strong dialogue between industry and design as well as technology and creativity. All the projects explore the creating process of the product and look at the materials and interaction between them. All within a scenario that combines art, fashion, design and technology as well as aesthetics, to show the comprehensive production potential of Atom systems and solutions. The result will be an exhibition of works of design made with the several materials Atom technology can cut.
The exhibition is open to the public, and provides an emotional journey to Atom world, representing the technological excellence of the company related to design. It highlights the multi-sectorial nature, versatility and wide soul of Atom. During the 20-day exhibition, an assorted audience can learn about the reality of Atom, through multi-media presentations showing the history and traditional production of Atom. In addition to this, videos will show the birth of concepts and implementation processes of the varied individual projects completed by each designer.
Who is Atom?
Atom was born in 1946 in the heart of the tradition of the mechanic-shoemaking district based in Vigevano. The company was created as a result of the intuition of three young entrepreneurs, Luciano Deambrosis, Lorenzo Gaia and Emiliano Cantella who were united by shared values and a vision of the future. In a few years, Atom established itself as an International leader for cutting solutions. Atom developed cutting edge technology applied to various production sectors, that could be adapted to all industrial processes utilising flexible and semi-rigid materials including: rubber and plastics, fabrics, footwear, leather-goods, packaging, gaskets, sports equipment as well as products in the oil, gas, medical, automotive and audio visual industries. In 70 years of activity, Atom has created 5 production plants in Italy and abroad, with branch offices in 10 countries and has manufactured and sold more than 250,000 cutting systems on a worldwide basis.
Press release
ATOM
Vigevano, 27 September 2016