Technology and innovation are key to the transformation and competitiveness of brands in the fashion sector
MOMAD 4.0 will include a display, workshops and talks on e-commerce, logistics, distribution, virtual storage, international projection and much more
Madrid, 25 January 2018.- MOMAD Metrópolis, the International Fashion Show organised by IFEMA, is launching the new MOMAD 4.0 sector in its first 2018 edition, to be held from 2 to 4 February.
The inclusion of this new space in the event, in collaboration with Adigital, the Digital Economy Association, is meant to address the fashion industry's need - between brands, manufacturers and retailer - to pay attention to digital transformation as one of its growth levers. “The growing digitisation of productive processes has sparked the so-called fourth industrial revolution, or Industry 4.0, where efficient resource allocation and adaptation to needs are also fundamental,” says Jaime de la Figuera, Director of MOMAD.
The show will therefore welcome all of the players involved in this process and allow professional visitors to discover new 4.0 solutions that generate greater value and innovation at the point of sale, bringing them the tools they need to stay competitive.
MOMAD 4.0 will have a display area at the heart of the connection between Halls 12 and 14, where it will include companies like Retail Rocket, Orbitvu, Modaes.es, Nedap Iberia, JIG and Looking for Brands, among others. Its proposals range from e-commerce, logistics, technology applied to retail, icloud virtual storage solutions or equipment to internationalisation in the era of the omnichannel.
Presentation of innovative solutions at the MOMAD 4.0 Forum.
As a complement to its exhibition area, on Friday they 2nd, the first day of the fair, the MOMAD 4.0 sector will hold a programme of talks and workshops at the MOMAD Forum, a place for training and discussion in Hall 12, where important companies and institutions will take part.
The Forum activity will start at 11:00 h with the talk Last Mile. Turning challenges into opportunities in last mile delivery, by Christian Revilla, from the Stuart logistics/delivery company. Then Javier Gurría, representing the company JIG, will present strategies for the integration of sale systems and channels from a global 360º view, in Own e-commerce and integration with Marketplace: the 360° model.
After this, the company Nedab Iberia will present RFID, as a pillar of the purchase experience. The series of morning talks will end courtesy of ICEX (Spanish Foreign Trade Institute), with the talk International online fashion markets: keys, challenges and opportunities, by Victoria Vera, the Assistant Director of ICEX Digital Development Management and Head of the ICEX eMarket Services programme.
At 15:30 h, the MOMAD 4.0 Forum will resume with Technology to customise the user experience, opportunities for the online fashion store, by Teresa Sánchez from the company RetailRocket. Gosia Pajkowska representing Adigital will then give attendees the Fashion digital rules: the digital transformation roadmap for fashion companies. Finally, the workshop given by the digital communication company Hey Av will show us the keys to appearing among the top positions in search engines with the title Position your online store and your brand on the net.
MOMAD 4.0 will thus focus on the future and the technological innovations that will enable the fashion industry to grow stronger and to satisfy customers in search of an ever more complete and personalised service.
About Adigital
Adigital encompasses more than 500 innovative and transformative large companies, SMEs and start-ups that believe in and work for the development of the economy based on the Internet, Digital Media and New Technologies. Its aim in Spain and Europe is to create the best possible environment for the development and growth of the digital economy to allow us to achieve a more competitive, efficient and productive society.
Press release
MOMAD
25/01/2018