From now on ModEurop, the Fashion Trend Pool in DSI, is under new creative mangement. The Berlin based design & trend agency nextguruNow, well-known and responsible for the BAGS Forecast at ModEurop for many years, will now also obtain the creative management of the SHOES segment as well als lead and advance the realignment of the colour meetings. Our common goal is to make ModEurop more young and dynamic, not least because of the serious changes in the fashion scene. Trends come and go quickly. It is no longer the fashion elite making out new trends. Trends are developing on the street. Streetwear has become the most important inspiration for creatives all over the world: from New York, Paris and London up to Berlin.
ModEurop reacts exactly on these developments. The trend agency nextgurunow with their creative minds Martin Wuttke and Uta Riechers-Wuttke, research and analyze the international markets and bring to life a vision of what is happening. They have the foresight to predict the trends of tomorrow, an in-depth knowledge of the fashion industry, and a true passion for fashion. Their design education and close involvement with art, music and the international design scene allows them to spot what is new and relevant in the fast changing markets. They develop customized collections for international clients (such as Helly Hansen, New Yorker, Otto Group or Bruno Banani in the men and women’s wear sector and casual wear market) using their know-how to transform conceptual ideas into successful collections which meet end consumer needs. Moreover the agency nextgurunow used to work for Promostyl Paris and WGSN London and is responsible for the fashion consulting of ILM Offenbach (International Leathergoods fair).
Trends come and go. Stability is based on confidence and reliability. ModEurop the fashion pool in DSI, will also in the future be positioned under the umbrella of the „Deutsches Schuhinstitut“. Of course, ModEurop will also keep up to date all creatives, designer und companies of the shoe and leathergoods sector about upcoming and present trends. The internationally renowned ModEurop Colour Card will of course be kept as an important element of ModEurop’s work. All the international activities of ModEurop will likewise be continued: the long-standing, successfully established ModEurop partnership with the Italian Group Biokimica (importan supplier of international tanneries) and the Indian Institutes CSIR and CLRI (Council of Scientific & Industrial Reserach and Central Leather Research Institute) with MD Sadiq as designated and energetic representative of ModEurop in India will not only be continued but from now on even intensified.
Important news: The date and programme of the next ModEurop Colour Meeting have been adapted to the requirements of the shoes and leathergoods business. The next Colour Meeting, in which amongst other things will be decided about the colours of the Colour Card autumn/Winter 2019/20, will take place on april, 10th, 2018. The upcoming meeting will be more compact and concentrated for the first time on one day only. A come together / dinner will be arranged the night before.
Press release
ModEurop
Offenbach, 09. Januar 2018