Companies such as Unisa, Gioseppo and Jaime Mascaró will all be taking part at the IFEMA event this year, along with many others including Exé or Chie Mihara
Prestigious footwear brands have already confirmed their participation at the first ShoesRoom by Momad, an International Innovation in Footwear and Accessories Show from Friday 1 to Sunday 3 March 2019 at La Nave, an industrial-style site, near the centre of Madrid.
The fact that firms such as Unisa, Gioseppo, Jaime Mascaró, Sison, Alma de Candela, Gaimo or Vitelo are taking part in this event is proof of the expectations for IFEMA's new Footwear sector event and the support that it is attracting. Other companies that have attended previous IFEMA Footwear events, such as Exé, Chie Mihara, Azarey, Vidorreta, Pons Quintana, United Nude, Arche, Som.mits, Kayakstorms, Aerobics and Nerogiardini, have also confirmed their presence at ShoesRoom by Momad.
IFEMA has prepared this new professional event for the Spanish footwear sector in association with FICE in order to provide a new commercial platform that fits current market needs at the most suitable time for the sector. ShoesRoom by Momad will have a showroom format, with lower investment costs for the brands taking part and the same modular set-up for all exhibitors, making their products the real stars of the show.
Internationalisation, innovation, sustainability and the strengthening of the relationship with the buyer will be the main focus of ShoesRoom by Momad
An ambitious programme for international buyers is being lined up to attract representatives to the show from important establishments and distribution chains from all around the world. The presence of these buyers, invited by IFEMA in association with ICEX, will also contribute to the internationalisation of the brands taking part.
More business opportunities for the sector
As well as being able to participate in ShoesRoom by MOMAD from 1 to 3 March, brands that wish to associate their product with the fashion channel can also attend MOMAD from 8 to 10 February.
Madrid, 28 December 2018.