KIDS’ ZONE - Already 50% booked out!
“Even at this early stage, just four weeks after registration opened, the KIDS’ Zone is already 50% booked out,” summarises Gallery SHOES Project Director Ulrike Kähler. “The children’s segment is very important for us. Not only because it’s an integral part of the complete offer of an internationally relevant order tradeshow for shoes, but because we also want to make it easy for the professional visitors, both national and international, to experience the exhibitors’ brand essence: at one time, in one place and on one platform.”
Brands including Akido, Bo-Bell, Braqeez, clic!, Develab, Falcotto, Footi, Froddo, Hip, Jochie & Freaks, Lurchi, Maà, Manuela de Juan and Moschino Baby Kid Teen have already confirmed their participation in the KIDS’ Zone, as well as Naturino, Pom Pom, Pinocchio, Red-Rag Boys&Girls, Telyoh, Unisa, Viking, Vingino and W6YZ.
And brands like Bonova, Bullboxer, Cartago, Crime London, Grendha, Ipanema, Kangaroos, Lemon Jelly, Mustang Shoes, NeoGiardini, Rider and Zaxy will also be showing their stand- alone children’s ranges as part of their overall brand presentation at their own stands outside the KIDS’ Zone.
All in all, it already promises for any professional buyer to be key portfolio of international children’s shoe exhibitors from countries such as Brazil, Denmark, Germany, Italy, Croatia, the Netherlands, Norway, Portugal and Spain! Around 45 exhibitors will be showcasing their products in the KIDS’ Zone at Gallery SHOES, for which a separate hall with an area of 2000 m² will be constructed at the Areal Böhler for the duration of the tradeshow. It will take around 10 days just to set up the hall alone.
“The ›Blankstahlhalle‹ is the ideal venue for the KIDS’ Zone. It’s not only bathed in natural light, but also has an above-average ceiling height of 6 to 8 metres. With its cool vibe, it fits in wonderfully with the industrial design of the Areal Böhler and its location directly opposite the Alte Schmiedehallen with the CONTEMPORARY and URBAN Zone, the largest area at Gallery SHOES, is perfect. We are also offering a separate registration area inside the hall, which is ideally integrated and in direct proximity to all segments,” says Ulrike Kähler. In order to underline the importance of the product portfolio for Gallery SHOES, the KIDS’ Zone will be promoted with its own print advertisement in the relevant press.
But Ulrike Kähler also has a personal passion for children’s fashion: “My enthusiasm for this segment was sparked during my childhood: for over 50 years my parents managed the children’s fashion store ‘Ulrich & Ulrike’ on Schadowplatz in Düsseldorf! I experienced all aspects of this business at first hand when I was growing up. So the children’s shoe business is a matter that’s very close to my heart.”