+++ Existing segments extended & enlarged
+++ Evening & Occasionwear: new event hall, new brands
+++ New segment: Streetstyle@GALLERY brings new fashion flair to the GALLERY
+++ Side events that take your breath away
The GALLERY is entering its ninth edition with a new look. The existing portfolio has been refined. New brands will be joining the fray. The highlight at the GALLERY is the new segment ‘Streetstyle@GALLERY’.
International agencies like CELINE KLAUSER ・AGENTUR KLAUSER and LANDEN & LANDEN will be bringing high-fashion brands to Areal Böhler. MIMIKA ・ RAW ・ HERRLICHER or LES RACINES DU CIEL are just some of the premium brands to feature at the Düsseldorf Fashion Trade Show. High-quality accessories will be showcased amongst others by ALESYA ORLOVA ・ BRASI & BRASI ・ KATHY JEWELS and HYMY BAG. Actress Barbara Becker will not just grace the front cover of the second edition of the GALLERY Magazine but will also be part of the Düsseldorf order event on a 95m² stand.
The red carpet will be rolled out this season at the ›Kaltstahlhalle‹ because RED CARPET is now being extended to include new brands in the event hall at Areal Böhler. The industrial hall offers lots of room with ideal lighting. From Sunday to Tuesday FASHION NEW YORK ・JORA COLLECTIONS ・ LUXUAR ・ DETLEF MANDEL FASHION ・MIKAEL ・ JOHN CHARLES ・ KELSEY ROSE ・ LE KRESS MODELLE ・ MASCARA as well as L’ATELIER POUR LA FEMME will be exhibitors at the glamorous event.
“The success of RED CARPET has helped us to put the GALLERY into focus as the umbrella brand. In future we will be featuring the segment under the heading ‘GALLERY Evening & Occasion’, reports Ulrike Kähler.
The side events of the No.1 order platform will also go down well. Sunday kicks off at 9.30 am with an exclusive bloggers’ breakfast in the event’s premium partner hotel, INNSIDE Düsseldorf Seestern. Things will then heat up on the catwalk at 11.30 am with the GALLERY Fashion Show. Influencers like Juliane from Styleshiver will be taken on the guided Blogger Walk around Areal Böhler at 12.15 pm. The press will also kick off a tour at the same time to familiarise themselves with developments at the GALLERY. The Fashion Lectures, organised by PLATFORM FASHION (‘the fable’ agency), will bring exciting interviews and lectures to the exhibition centre.
Streetstyle as a new segment trumps with cool brands like YARN ・PUMA ・G-SHOCK ・ROCKBOZY ・SALTO AGENCY ・WU WEAR ・CAVALLO DE FERRO or YTTF. Barbara Becker will be opening the area together with her son Noah who will also be appearing at the event as a DJ. The area will be supported by YouTube stars Alberto and Simone Desue or the fashion bloggers Jeamy Blessed, Carmen Mercedes, Aykan Feresh and Sara Susz. Stars like Farid Bang, Kollegah or Cassandra Steen will be performing on stage!
The GALLERY is now taking off as the No.1 fashion order platform. With strong brands and over 800 brands Areal Böhler will become the city’s hot spot from 22 to 25 July 2016.
Fans of street styles, end consumers, have free access to this area of the GALLERY. Advance online registration is required.
Press release
GALLERY
Düsseldorf, 18/07/2016