MICAM Milano, set to take place from 18 to 21 February 2024 at fieramilano (Rho) is ready to unveil the upcoming footwear fashion trends for Autumn-Winter 2024-2025. The preview, created by Livetrend and powered by artificial intelligence, offers precise insight, particularly guiding buyers towards the 'right' products poised to become best sellers. It identifies 4 seasonal macro-trends, ensuring a stylish approach to navigating the future ahead.
THE PREMISE
The world appears trapped in a spiral of crises, foretelling a difficult and challenging future. However, in 2024/25, people will need to strive for a restoration of normalcy and happiness by embracing the new reality, recognising that the end of abundance does not signify the end of creativity.
In the upcoming years, the concept of growth will be redefined, paving the way for a prototypical future—a proactive pursuit of transformation and boundless possibilities. 'Pro' as in progress, prototype, proactivity and ‘pro’ as in advocating and championing a cause all aimed at advancing in a positive direction. Believing that tomorrow holds a promise of improvement, even if only by a small margin.
The macro-trends presented by MICAM for women's, men's and children's footwear all echo this concept of continual advancement. They articulate the drivers propelling progress. They outline diverse approahes to addressing challenges, spanning from heightened focus on products and details to exploring innovative methods of production and consumption through imagination and technology. Additionally, they advocate for embracing resilience and honing the skill of blending frugality with inventiveness.
TRENDS
Tender Frost
This trend is an ode to the delicate beauty embedded in our human vulnerability revealing the strength that emerges when we acknowledge our own fragility. These shoes epitomise grace and sophistication, serving as a poignant reminder to traverse life with resilience and an open heart. The pastel and off-white colour palette evokes the imagery of delicate winter frost. The materials for this trend create a tactile symphony, weaving a harmony between strength and fragility, mirroring the intricate balance that each of us bears. The looks are defined by the presence of satin, soft fabrics, supple leathers and knitwear. Crafted with meticulous attention to detail, they feature laces, subtle gathers and delicate bows, which gracefully highlight the wearer's softer side.
Highland Lodge This trend serves as a gateway to a bygone era, immersed in nostalgia, bucolic tradition and timeless charm. Drawing inspiration from the #old-money trend, this collection seamlessly blends refined sophistication with rustic elegance. The colour palette weaves a rich tapestry of earthy tones mirroring the open countryside landscapes and evoking feelings of warmth, comfort, and enduring style. The materials narrate a tale of craftsmanship, with patchwork and natural leather lending texture, while intricate fretwork patterns and embroidered elements pay homage to the past. The wooden soles embody the authenticity of the countryside, while delicate embroidery and tasteful metal accessories impart a touch of understated elegance. The slightly squared toe presents a timeless silhouette that seamlessly fuses tradition and luxury.
Lunar Realm
AI24 embarks on a space odyssey trascending the Earth's boundaries and venturing into uncharted lunar and polar realms. Rooted in the essence of exploration, this trend envisions the future by blending engineering comfort with a dash of cosmic elegance. The palette, comprised of greys, dusks, mints and blues, mirrors the mysteries of the universe. Cutting-edge technical materials, metallic accents, and transparent fabrics serve as a testament to innovation and modernity. Padded details provide an indulgent and opulent comfort, evoking the sensation of a weightless journey through space. High-performance details such as soles or pullers, Velcro fasteners and anti-accident details recall the precision of futuristic design, while the spatial contours create a visual symphony. Collectively, the look of these lunar pioneers captures the allure of the unexplored and its latent possibilities.
Afterworld
This trend emerges from the remnants of OFF-GRID +79%, a post-apocalyptic realm of outlaws, rebellion and black magic. The shoes tell a story of resilience and adversity, encapsulating the essence of those individuals who thrive in the shadows. The colour palette vividly illustrates a gritty landscape with earthy tones, deep blacks and intense red hues—a warm spectrum that echoes a world forever altered. As if forged from melted and fractured materials, these shoes bear the marks of a journey, encapsulating the raw beauty discovered in the aftermath of the apocalypse, where every scratch and stain serve as a badge of honour. Buckles and protective straps, beyond their utilitarian function, serve as symbolic elements of survival, a harmonious blend of fashion and utility. Punk influence infuses a rebellious aesthetic, capturing the spirit of a world that is both resilient and defiant in the face of challenges.
Press release
Micam
Milano 13 December 2023