In Russia alone, over 3 million people are now wearing Econika shoes. Econika-Shoes designers work in collaboration with leading European stylists to develop models for the company's two annual collections, backed up by continuous market studies on the general economic climate in Russia and on the particular aspects of the demand generated by one of the largest groups of Russian buyers the middle class. Econika-Shoes offers them exclusive trademarks such as Alla Pugachova, Aragona, Wind, and E-Collection, each reflecting different fashion styles.